Everyone can agree that social media success is not a walk in the park. A lot of strategies are required before you can establish a digital footprint on social media. It’s challenging enough to gain likes and attract followers, so how much more challenging it is to convert engagement into sales?
Limiting your way to success in social media cannot guarantee a huge difference but if there’s one way you should be doing right, that’s creating share-worthy content. Social media thrives in the quality of content you share among your audience. The very reason why people are on social media is to share and look for content that piques their interest. That’s where you need to capitalise on your social media strategy.
Keep your content fresh and unique and not something that’s been rolled on over. When creating your content, think of visual flair and unquestionable value. That’s how you’re going to stand out from the rest, which will ultimately lead to the path of success. Three things are very key when working on your social media content and they are;
1. Engage
2. Entertain
3. Educate
While creating content for both consumers and brands, you are either engaging, entertaining or educating your consumers. The term Content encompasses a variety of media including articles, videos, podcasts, webinars, newsletters, photos, infographics, and more.
Content marketing is important for both consumers and brands to ever go away.
- It improves brand reputation by building trust through valuable content.
- It helps to improve website conversions.
- Optimized Content helps improve your SEO efforts.
- Creating great content is a cost-effective way to bring in new leads.
- Content marketing helps you set yourself apart from competitors.
Let’s say you are working with cookies. Your clearly-defined audience is cookie lovers. By creating valuable content related to the cookie world (Choosing your cookie, The best cookies in the world, How to Cookie) you end up attracting the cookie-loving community. They will keep up with your content since it’s helping them to understand the cookie world and make better cookie-related decisions. That’s why you retain them.
The cookie-lovers know you. They know your content and that you are one of the world’s leading Cookie Authority. They tell their cookie-loving family and friends about your content. Now, he trusts you and he wants to buy a new Cookie. There is a huge chance he’s going to buy his brand new cookie from you.
Content marketing is that, you are not looking for your clients, you are creating value for them so that they will look for you and end up buying your products. One of the biggest benefits of this is that you are targeting only your target audience since people that look for your content are already genuinely interested in whatever you are selling.
Engaging and useful content can help you sell your products and services without requiring any hard-sell.
As you continue to deliver great information to your target market, your brand profile and online reputation will improve.
The goal of any content marketing strategy is to push consumers through a sales funnel. For most businesses this means capturing an email via an opt-in form or a loss leading e-book.
Once consumers are in the sales funnel, marketing to them is much easier via either an automated email sequence or timed emails.
The bottom line is, consumers already in your sales funnel have a much higher probability in progressing into paying customers/clients.